About Us

Alaise Active is a Danish brand founded in 2022 in Aarhus. We are dedicated to creating clothing that promotes a happy and healthy lifestyle through comfort and functionality. Our clothing is made from high-quality, soft, and breathable materials designed to feel comfortable on the body.

Our headquarters in Aarhus is the hub of our creative processes, where all design and concept development occur in close collaboration with our ambassadors and co-creators. We believe in the value of listening to our community and involving them in our creation process.

Alaise embodies comfort and style, empowering individuals to embrace an active and balanced lifestyle through high-quality activewear.

The Team

The Alaise Active team consists of passionate individuals with experience in textiles, design, branding, and comfort. We share a common vision to create a brand that prioritizes comfort and community. Our experience in the fashion industry has allowed us to establish well-known brands in Denmark, and now we aim to bring our focus on comfort to Alaise Active.

We all have a fervor for comfort in our workouts and, most importantly, in our daily lives. It's precisely why we established Alaise Active – to bridge these two worlds. We believe in the community within a brand and the power of a strong DNA.

The Alaise Philosophy

Alaise is a fitness philosophy that places comfort at its core. It seeks to balance the pursuit of physical fitness with mental well-being, promoting a harmonious approach to training. Rather than pushing your body to its limits relentlessly, Alaise encourages you to listen to your body and find comfort in the process.

The Alaise Philosophy is centered on a holistic approach to fitness, emphasizing the importance of both physical and mental well-being. It encourages mindful movement, self-compassion, and adaptive training to help individuals find comfort in their workouts. By prioritizing personalization and a positive mindset, Alaise seeks to create a sustainable and enjoyable fitness journey for everyone.


We use carefully selected materials that are soft, breathable, and gentle on the skin. This ensures you feel comfortable even during intense workout sessions. Our clothing is constructed with stretchable and flexible fabrics, granting you unrestricted freedom of movement. Whether you're running, hitting the gym, or practicing yoga, our clothing lets you move effortlessly.

Beyond these functionalities, we strive to create aesthetically appealing designs that are modern and stylish. We believe that when you feel comfortable in your attire, you can focus on your workout and fully enjoy the moment. Alaise Active clothing is designed to support your training and provide you with the comfort you need.